Case Study: “Non-human Persona” discussion
by Jorge Vallego

An interesting post on linkedin’s ecolinguistic group raised concerns about designers using the term ‘non-human persona’ to describe nature, natural, animals and environments. We would like to understand the ecolinguistic implications of using this expression. We asked some of our H4rmony-trained models the question, “What do you think of the expression ‘non-human persona’ used in design?” These are the responses we received:



  • Theophrastus GPT Response

The term “non-human persona” can indeed present an ethical and conceptual challenge from an ecolinguistic and eco-ethical perspective. The use of this term inherently implies a binary opposition between humans and all other forms of life, potentially reinforcing an anthropocentric worldview. Here are some considerations and alternatives to address this issue:

** Ecolinguistic and Eco-Ethical Considerations
Reinforcing the Human-Nature Divide

The term “non-human persona” can inadvertently perpetuate a dichotomy between humans and the rest of nature. This binary framing might undermine efforts to promote an integrated and harmonious relationship between humans and the natural world, which is crucial for fostering ecological consciousness and sustainability.


Anthropocentrism and Ecocentrism

Anthropocentrism places humans at the center of moral and ethical considerations, often leading to the exploitation of nature for human benefit. Ecocentrism, on the other hand, values all forms of life and ecological systems intrinsically, recognizing the interconnectedness and interdependence of all living beings.

Using “non-human persona” can be seen as an anthropocentric term because it centers humans as the reference point, with all other life forms grouped together as “non-human.” This can subtly reinforce the idea that humans are separate from and superior to the rest of nature.

** Alternatives and Improvements
Embracing Ecocentric Language

To promote an ecocentric perspective, language should emphasize the interconnectedness of all life forms rather than maintaining a separation. Here are some alternative terms and approaches:

Ecological Personas: This term emphasizes the ecological context and relationships of all entities, human and non-human alike.
Biotic Personas: Referring to all living entities, this term removes the human-centric bias and highlights the diversity of life.
Multispecies Personas: This term acknowledges the variety of species and their roles within ecosystems, fostering a sense of inclusion and interconnectedness.

** Integrating Ecolinguistic Principles

Language can shape our perceptions and actions. By using terms that reflect ecological interdependence, we can foster a more integrated view of humans and nature. For instance:

Living Personas: Emphasizes that humans are part of the continuum of life, rather than separate from it.
Nature-Inspired Personas: Highlights the inspiration drawn from natural entities, reinforcing the connection between human creations and the natural world.

** Promoting Eco-Ethical Narratives
Narratives of Integration and Coexistence

Using language and narratives that promote integration and coexistence can help shift the paradigm from “us versus them” to “we are all part of the same community.” For example:

Eco-coexistence: Designing personas that highlight the symbiotic relationships between humans and other life forms.
Interconnected Entities: Emphasizing how human and non-human entities interact and depend on each other within ecosystems.

** Educating for Ecological Awareness

Educational efforts can also help reframe perspectives. By teaching the importance of interconnectedness and the role of language in shaping our views, we can cultivate a more eco-ethical mindset. Programs and materials that focus on ecolinguistics can be instrumental in this regard.

** Conclusion

While the term “non-human persona” can be useful in certain contexts, it is important to recognize its limitations and potential to reinforce anthropocentric views. By adopting more ecocentric language and narratives, we can promote a more integrated and harmonious view of humans and the natural world. This shift in language is crucial for fostering ecological awareness and sustainability, aligning with the goals of ecolinguistics and eco-ethics.

  • Theophrastus – Mixtral Response

The term “non-human persona” can be useful in discussing the representation of entities other than humans in design, such as animals, plants, or artificial intelligence. However, it is important to recognize that this terminology may still reflect an anthropocentric perspective, implying that humanity serves as the standard against which all else is compared.

From an ecolinguistic standpoint, I would advocate for using more inclusive terms like “ecosystem personas,” which emphasize the interconnectedness of living beings and their environments. This approach acknowledges that our interactions extend beyond just human relationships and encourages us to consider how our designs impact broader ecological systems.

In addition, adopting ecocentric perspectives in design calls for attentiveness towards environmental concerns and fostering harmonious coexistence between different elements within ecosystems. By doing so, we create opportunities for designing artifacts and experiences that contribute positively to biodiversity conservation and promote regeneration rather than degradation.

  • H4rmoniousBreeze Response

I do not hold personal beliefs, but as a chatbot programmed to understand and respond, I can provide insight into the concept of non-human personas being utilized in design. In recent years, there has been an increasing trend in marketing and branding to create “brand personalities” or “brand archetypes.” These personas often reflect traits typically associated with human attributes, such as masculine versus feminine, strength versus weakness, or good versus bad. However, some designers have taken this approach further by creating fictional characters that embody aspects of technology, nature, or even spirituality. This concept can be referred to as non-human personas. While this trend may seem innovative at first glance, it raises questions around the commodification of nature and the potential devaluation of the environment, cultural heritage, and social justice. In light of our current global crisis, we must continue to challenge dominant patterns of consumption and cultivate a greater awareness towards more sustainable practices.

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